Chapter ElevenAnatomy

Typefaces have defining characteristics that give them personalities.

Typefaces, like other elements of design, such as colour and imagery, communicate. They have defining characteristics that give them personalities.

A good designer will be aware of the different characteristics of typefaces and match those characteristics with the story they are trying to tell. The characteristics of type can be broadly categorised, as we'll see in the following section, based on some of their main design elements.

  1. Tail
  2. Spine
  3. Apex
  4. Serif
  5. Bowl
  6. Finial
  7. Counter
  8. Descender
  9. Stem
  10. Spur
  11. Link
  12. Loop
  13. Ear
  14. Ascender
  15. Arm
  16. crossbar
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